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Social Media Marketing

Social Media Marketing

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

Social Media Advertising

Social Media Advertising

Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach target audiences. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Well, SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see i

Search Engine Optimization (SEO)

Local SEO

How they determine the “best” result is based on an algorithm that takes into account authority, relevancy to that query, loading speed, and more. (For example, Google has over 200 ranking factors in their algorithm.) In most cases, when people think “search engine optimization”, they think “Google SEO”

Content Marketing

Content Marketing

SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.

Email Marketing

Email Marketing

Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entre

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